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Team Experiences
Fractioneers was built to deliver smart, agile communication leadership — embedded in your team, focused on impact, and shaped by regional insight.
Our Team Experiences
Rashid Sharaf
Chief Executive Officer (CEO)
& Co-Founder
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Professional Background
Rashid brings over 20 years of experience in government communication, public affairs, and executive protocol. He has held senior positions including Head of Communication for the Saudi Arabian Football Federation, where he played a key role in Saudi Arabia’s bid for the 2027 AFC Asian Cup, showcasing leadership in national and international engagements.
Areas of Expertise
Rashid is an expert in strategic messaging, protocol advisory, and executive-level communication. With a deep understanding of cultural nuance and diplomacy, he supports public institutions in delivering clear, credible narratives. His work focuses on building institutional trust and visibility through thoughtful positioning, especially in initiatives requiring high-profile stakeholder engagement.
Core Competencies
His core capabilities include formal messaging, government communication, institutional strategy, and public engagement. He is skilled in media relations and protocol guidance, ensuring alignment with executive priorities. Rashid’s approach integrates clarity, professionalism, and strategic insight — making him a trusted advisor in leadership communication and public-facing platforms.
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Naif Al-Sofyani
Chief Operation Officer (COO)
& Co-Founder
Professional Background
With over 18 years of experience, Naif is a seasoned communication strategist who has advised a wide range of clients across government, real estate, finance, ICT, and cultural sectors. His portfolio includes key initiatives for solutions by stc, the Ministry of Finance, the Cultural Development Fund, the Digital Government Authority, and KAFD.
Areas of Expertise
Naif’s strengths lie in executive profiling, brand strategy, crisis communication, and internal stakeholder alignment. He is known for transforming communication functions into strategic assets and crafting narratives that elevate both brands and leaders. His approach is grounded in insight, influence, and long-term positioning for impact.
Core Competencies
His expertise spans executive profiling, brand positioning, stakeholder engagement, and internal communication. He excels in strategic planning and reputation management, aligning communication with core priorities. His approach combines clarity, foresight, and leadership—driving impact via strategic communication.